I don’t go seeking it, but Martin Freeman, who was an absolute luddite on the first series, suddenly came back from New Zealand having done a little radio short drama called “The Hobbit,” he came back and he had this beautiful Mac with him and said ‘Hey, look at this Tumblr.’ And I said, ‘What? Tumblr? What?’ He knows more about it than I do and he was showing me some of them. Some of it is really racy, un-viewable even on MTV. It’s cool…I suppose my bodily proportions are quite flattering. I’m ripped, doing something I wouldn’t normally do with my body, or having done to it, involving Watson,” he said cheekily. “So that’s as far as I’ll hit about that one, but it’s all there on the Web if you want to find it. I was amazed at the level of artistry; people have spent hours doing it.

Away from the set of 221b Baker Street, Martin Freeman, who plays John, refers to his senior partner as Lord Cumberbatch. Or Cumberlord for short. He even calls him that to his face.